Mobile Run Station
This project was a design and build for Adidas. We created a mobile running station that would travel the length of Sweden to ingage with runners at events like Stockholm Marathon offering them the chance the new line of Adidas running shoes.
As well as trying the shoes their technique was analysed and broken down with slow motion footage captured by camera's strategically rigged around the running machine. They would then receive advice on how to improve their performance from professional runner's sponsored by Adidas.
Presentation Stage
A presentation stage for Adidas HQ in Solna. This was a project that was intended to save money time and space. Previously every time Adidas invited distributors and major sporting goods stores to present their new lines the stage and walls where dismantled and slung in the trash. I designed these reusable units/pods that could be reused again and again.
Tech plans with alternative assembly ideas and costs were delivered along with 3D visual renders I created in Cinema 4D. This gave the client's the opportunity to visualise the different options with a more concrete feeling for how they would look.
Presentation Stage
Considered materials that would age well and light but robust construction that can take a knock or two was key.
Björk ply fulfilled the task both aesthetically and practically using tried and tested box construction. This maximised strength whilst remaining light weight and easy to move, ticking a very important box of must be's delivered in the brief.
Sony Xperia Z
This project was a design and build for Sony Mobile who were Way Out West's main sponsor at the time. The product activation was focused on it's latest handset the Xperia Z.
Creating a charging hub where all festival goer's were invited to re-charge their devices and borrow Sony's Xperia Z whilst they waited allowed people to stay connected whilst their phone's charged and take the Xperia Z for as test drive.
We also created giant sized Xperia Z check in stations where festival maps could be downloaded via QR code or following links. These double up as meeting points for festival goer's that lost their pals.
Apologises in advance for the bad photo's!
Sony Xperia Z
The booth doubled up as an information centre and helped friends reconnect as it was also a meeting point onthe festival map along with the giant sized Xperia Z monoliths.
Branded tanks of water were also on hand for people to test out the phones waterproof capabilities and take amusing selfies to share on the big screen.
Sony Xperia Z
