PT Hugo

HUGO

Identity & Website

Identity & website for Stockholm based Personal Trainer Hugo. He Was looking for a name that symbolised fitness and energy. "Look no further I told him, It's your name. HUGO!"

FOCUS
Branding & Identity
Illustration
Packaging
Web Design
APPLICATIONS USED
Brand style guide showing the HUGO logotype in mono, full color with gold, black, and white versions, base colors including white, black, dark gray, and gold, a bold condensed 'FITNESS' typeface sample, placeholder body copy text in gray and black, a circular favicon with a white lightning bolt on black, and a repeat pattern of small white lightning bolts on a black background.
Two stacks of black business cards on a light surface; one shows the name HUGO with GO in gold and a lightning bolt, the other displays contact info for PT Hugo Wolger with a black lightning bolt above.
Minimalistic stationery set on gray background including a patterned black tablet cover, two black business card stacks, white envelopes, a postcard, a white notepad with HUGO logo, and a black pencil.
Apple iMac displaying the HUGO website homepage with navigation menu and social media icons.