Yogiyo

YOGIYO

Tastey Injection of Colour for Yogiyo

"Yogiyo!" You will hear this word shouted in restaurants all over South Korea by staff and customers alike. It basically a polite way of letting staff know you wish too order or them asking are you ready to order. This project was all about creating an Identity that referenced South Korea's traditional block printing & calligraphy as well as the rich exciting flavours of Yogiyo's product range.

FOCUS
Branding & Identity
Illustration
Packaging
APPLICATIONS USED
Yogiyo Identity
Green circular plastic lid with black paintbrush stroke design and text 'YOGI YO' and red Korean characters above.
Three Yogi Yo instant noodle cups in red, green, and yellow, labeled Beef & Mushroom, Kimichi, and Sesame Chicken flavors.
Green packaging for Yogi Yo Kimichi Flavour Noodles with Korean street-food illustrations, nutritional info, cooking instructions, and logos for mild, low fat, and vegan.
Hand holding a steaming green cup of Yogi Yo Kimchi flavour noodles with chopsticks, blurred group of people eating and socializing in the background.
Three colorful sachets of Yogi Yo Korean stir-fry sauces: blue Rich & Tangy Sesame Soy, green Sweet & Tasty Chilli, and red Hot & Firey Chilli Sauce, each showing a pan with stir-fried food.
Two blue boxes of Yogi Yo Rich & Tangy Korean Sesame Soy sauce sachets, one closed and one open showing multiple sachets inside.
Black pan with shrimp stir-fry featuring noodles, red bell peppers, snow peas, and green peas with wooden chopsticks, surrounded by lime wedges, chili flakes, sesame seeds, and a packet of Yogi Yo Hot & Firey Korean chili sauce.
Three colorful Yogi Yo Korean stir-fry sauce sachets: blue Sesame Soy, green Sweet & Tasty Korean Chilli, and red Hot & Firey Korean Chilli Sauce on a wooden surface.

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Tastey Injection of Colour

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